www.juidfashion.com/blog
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Physical Address: Anywhere with a power-plug for the laptop
& in close vicinity to caffeine.
Operating since: 2009!!
 |
| James Upton |
JUIDfashion was founded as a platform for creative license encompassing a number of genres; art, style, photography, progression but mostly fashion. At first being a men-specific line with an androgynous feel, JUID has starting to do more women-specific pieces with each collection. The focus however is definitely still on menswear. All garments are designed and made in NZ, with an extreme level of attention to detail, giving JUID a high-end boutique feel. Carefully selected cottons, denims,merinos & organic fabrics complement the cuts of these fashion-forward pieces. Each piece tells an individual story, as well as combining with other garments to fit into the theme of the overall collection in which it sits. With inspiration coming from many areas both inside and outside the fashion industry, JUID’s edgy but still commercial persona is testament to its growing popularity within the NZ fashion industry.
What kind of clothes do you make?
Mainly t-shirts, they are our bread and butter. However, we do do a small range of jeans, cardigans, polos and shirts as well!!
Who makes your clothes?
All are made locally in Auckland. We love NZ MADE.
Who sells your clothes?
Our biggest retailer at the moment is Needles & Threads in Ponsonby.
Can we buy them online?
Above and through our website.
What price range are your clothes in?
Our standard print t-shirt is RRP $109. So yeah... fairly pricey, but you pay for quality don't you?!
Why do you think NZ clothing labels outsource their manufacturing overseas?
$$$$$$$$$$$ All about the "benjamins". Although the savings never seem to filter down to the retailers and consumers...? Some brands are making nice margins..!
What could the Government do to help clothing labels keep it in NZ?
Unfortunately I don't think there is anything the government can do. Countries like China and Bangladesh basically have the people resources to make clothing so cheap that NZ can not compete. They could increase the tax of bring products back into NZ but that is going to hurt a lot of NZ businesses and the cost would probably just be passed onto the customers. It basically means only high end brands can be NZ made. For us it is a nice point of difference compared to a lot of competing labels that are made off shore.
Anything to add?
We also love organic cotton!!
In an age when consumer products are breaking down the environment, it is important that everyone does what they can to help the cause. The ultimate goal of “sustainable cotton” is to move sustainable production, manufacturing and use practices throughout the cotton value chain in order to create a healthy and profitable industry for growers, their communities, manufacturers, retailers and users of all cotton products. Besides the environmental benefits that chemical-free organic cotton offers, the quality of clothing produced from organic cotton is also substantially higher. Organic cotton plants produce longer-stable cotton fibres, leading to stronger yarn and more durable fabrics. Pesticide-free long-stable cotton also feels softer and more breathable against the skin. JUIDfashion sees this as the future of the “rag trade” & would like to be a part of it.
