Physical Address: Mount Maunganui
Operating Since: 2008
What are you all about?
What kind of clothes do you make?
Pretty feminine clothes for the contemporary woman, flattering and fun; yet can also be structured and edgy.
Who makes your clothes?
Various factories, and sewers working at home, in Tauranga and Auckland.
Who sells your clothes? Can we buy them online?
Available at selected boutiques around NZ, with 5 new stores coming on board for winter 2011. To buy online, check out our website and email us with your request. An online boutique will be available soon... watch this space.
What price range are your clothes in?
Mid to high end womenswear. Dresses range from $199 - $399.
Why do you think NZ clothing labels outsource their manufacturing overseas?
Every brand that manufactures offshore would have a different reason for doing so - from price competitiveness to manufacturing quantities too large to produce here to manufacturing techniques that are not available in NZ. Competing on price would definitely be one of the main ones.
What could the Government do to help clothing labels keep it in NZ?
Encourage and support the clothing manufacturing sector in NZ. Perhaps with incentives to encourage young people into the trade side of the business.
We also need to educate the public about supporting local industry and buying NZ-made garments. More expensive but also more exclusive, a better quality (usually) and something that has a chain of benefits right down the line; from the designer to the sewer to the presser to the delivery company. It's all about supporting the local NZ industry and economy so that it grows for the benefit of all us.
Operating Since: 2008
What kind of clothes do you make?
Pretty feminine clothes for the contemporary woman, flattering and fun; yet can also be structured and edgy.
Who makes your clothes?
Various factories, and sewers working at home, in Tauranga and Auckland.
Who sells your clothes? Can we buy them online?
Available at selected boutiques around NZ, with 5 new stores coming on board for winter 2011. To buy online, check out our website and email us with your request. An online boutique will be available soon... watch this space.
What price range are your clothes in?
Mid to high end womenswear. Dresses range from $199 - $399.
Why do you think NZ clothing labels outsource their manufacturing overseas?
Every brand that manufactures offshore would have a different reason for doing so - from price competitiveness to manufacturing quantities too large to produce here to manufacturing techniques that are not available in NZ. Competing on price would definitely be one of the main ones.
What could the Government do to help clothing labels keep it in NZ?
Encourage and support the clothing manufacturing sector in NZ. Perhaps with incentives to encourage young people into the trade side of the business.
We also need to educate the public about supporting local industry and buying NZ-made garments. More expensive but also more exclusive, a better quality (usually) and something that has a chain of benefits right down the line; from the designer to the sewer to the presser to the delivery company. It's all about supporting the local NZ industry and economy so that it grows for the benefit of all us.
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