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Physical Address: Workroom/Home is in Whitby, Porirua.
Operating Since: This is a brand new label, having started the business in October 2009, with my debut range for Spring - Summer 2010 titled "Growth" in stores now.
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| Deryn, Millicent and Carl |
What kind of clothes do you make?
After more than ten years in the industry, working my way up the fashion ladder for a number of designers both here in NZ and England, I am now turning a childhood dream into reality with the launch of my very own label. I am all about producing 100% NZ-made collections of high fashion women's wear; utilising the talents of some very skilled local individuals along with highly regarded NZ manufacturers to ensure my high standards are met. I also have an established preference for selecting natural fibres to design with, which assist me in creating quality garments that not only look great but feel great too.
Who makes your clothes?
The current range is almost entirely made locally in the greater Wellington region; split between myself and some very talented outworkers, including a great local manufacturer. I also use a manufacturer in Auckland, and plan to utilise another in Nelson as production increases.
Who sells your clothes? Can we buy them online?
We are stocked at some lovely boutiques around NZ, with a Christchurch store to be announce for Autumn-Winter 2011. We do not currently operate an online shop but please feel free to contact us via the website, or email info@derynschmidt.co.nz.
What price range are your clothes in?
Mid-Upper price range for high end garments designed and made to very high standards from quality fabrics.
Why do you think NZ clothing labels outsource their manufacturing overseas?
The most obvious reason is to make more money by reducing costs and increasing margins; with another being around the ability to manufacture in large quantities, often from just one factory offering a one-stop shop.
What could the government do to help clothing labels keep it in NZ?
Honestly, I don't think the government are all that interested in helping & agree with the comments made by Davey Hughes from Swazi Apparel in the November blog. It really does come down to the priorities/morals of each clothing label; with the demand, or lack of demand, from the consumer also playing an important part in influencing these production decisions.
Let's hope more people start demanding 100% New Zealand made to help stop the current trend of moving production offshore.
Anything to add?
For us, it is all about supporting New Zealanders like ourselves, to ensure we don't lose the expertise, skills and knowledge available locally. Sure, it may cost a little more to produce; but to guarantee the quality, retain and create jobs, support the NZ economy, preserve our identity and uniqueness - is that not worth the premium?
Thanks, Angeline, for the opportunity to be a part of your blog and your passion in supporting NZ made!
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