Saturday, April 23, 2011

Katie-Maree Cole

www.katiemareecole.com
facebook/katie-maree-cole
twitter.com/KatiemareeCole
Operating Since:  January 2009


Katie-Maree (left) at Winter 2011 launch
What are you all about?   Making luxurious garments that are made in NZ & that make women feel beautiful.


What kind of clothes do you make? High-end womenswear in natural fabrics with a focus on colour, fit and texture.


Who makes your clothes?
Thorntons, manufacturers on the North Shore in Auckland;  owned and operated by Liz & Guy Thornton for the past 33 years.


Who sells your clothes?
The clothes are wholesaled throughout NZ; we are picking up a few new stores each season.


Can we buy them online?  Yes, please do :)


What price range are your clothes in?  Between $150 - $500.


Why do you think NZ clothing labels outsource their manufacturing overseas?
I think that it's about making a larger profit margin at the end of the day & being able to offer clothes at a price that a lot of people think is reasonable.  When you get things made in NZ, it puts the garments immediately into a pricier market & there are fewer customers that are prepared to pay the cost for garments made here.


What could the Government do to help clothing labels keep it in NZ?
I don't think it is a government issue so much as an informed consumer choice, although maybe more information & promotion of NZ-made goods would help to educate the consumer.

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