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Operating Since: January 2009
Katie-Maree (left) at Winter 2011 launch |
What kind of clothes do you make? High-end womenswear in natural fabrics with a focus on colour, fit and texture.
Who makes your clothes?
Thorntons, manufacturers on the North Shore in Auckland; owned and operated by Liz & Guy Thornton for the past 33 years.
Who sells your clothes?
The clothes are wholesaled throughout NZ; we are picking up a few new stores each season.
Can we buy them online? Yes, please do :)
What price range are your clothes in? Between $150 - $500.
Why do you think NZ clothing labels outsource their manufacturing overseas?
I think that it's about making a larger profit margin at the end of the day & being able to offer clothes at a price that a lot of people think is reasonable. When you get things made in NZ, it puts the garments immediately into a pricier market & there are fewer customers that are prepared to pay the cost for garments made here.
What could the Government do to help clothing labels keep it in NZ?
I don't think it is a government issue so much as an informed consumer choice, although maybe more information & promotion of NZ-made goods would help to educate the consumer.
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