Physical Address: 504 Karangahape Road, Newton, Auckland
Operating Since: Just over two years.
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What are you all about?
What kind of clothes do you make?
The aesthetic direction of Lela Jacobs is minimal and understated with an emphasis on strong design, innovation and androgynous appeal without trend victimisation. A monochromatic colour palette of predominantly blacks, grays, whites and neutrals accentuates the conceptual silhouettes and strong lines of a Lela Jacobs design.
The label values high quality fabrics, locally well made garments, accessories and unique explorative thinking. The designs intend to be thought-provoking, versatile and highly wearable through inquisitive thought, challenging technical patternmaking and experimental silhouettes. These are executed in luxurious and high-end fabrics valued for their quality, finish and durability throughout the garment lifecycle. This is evident from the selection of exquisitely soft and opulent natural materials such as silks, cottons, leather and merino. Supporting the local economy is an integral part of the brand's values; favouring local manufacturers, hand knitters & collaborations with crafters and artists.
Who makes your clothes?
Stitch Products in Porirua. Queen Maureen = our hand knitter. Emma Evans = our leatherworker. And in-house for bespoke styles.
Who sells your clothes? Can we buy them online?
We have select boutique stockists nationwide and a few internationally. You can also buy through our online store and very soon in our flagship store, 'The Keep'.
What price range are your clothes in?
From $100 to $1000.
Why do you think NZ clothing labels outsource their manufacturing overseas? Price point.
What could the Government do to help clothing labels keep it in NZ?
Dress better.
Anything to add?
A word to all readers - please put consideration into your future purchases. Enough of this disposable world, we should be buying things we want to keep for longer than fads sake. Quality not quantity. Also, be aware of "sales" scams.
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