Physical Address: Porirua, Wellington
Operating Since: January 2010
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| Alice & Philippa |
What are you all about?
What kind of clothes do you make?
We both came together with two different design aesthetics and merged the two; Alice being very feminine and soft, and myself more structured and tailored. We felt like it was a complementing combination. We make clothes for the mature woman and the youthful; anyone with a bit of confidence who likes to wear something unique. We feel like we have something raw and exciting to offer to the New Zealand fashion industry. We love to go crazy with colour and print.
Who makes your clothes?
Up until our recent collection we produced everything ourselves. As the demand has got higher, we have started getting a portion of our stock made at Stitch Products in Porirua. We love being NZ made and it is a great selling/buying point for Kiwis.
Who sells your clothing? Can we buy them online?
We stock at Rex Royale in Wellington, Salisbury Boutique in Dunedin, Guilty As Sin in Napier and Palmerston North. We also have a few potential new stockists that we are currently in communication with for our summer 12/13 collection but mum's the word for now :)
We have just developed our website with an online store.
Our winter line has just gone up - check it out!
What price range are your clothes in?
They range from $100 - $400ish.
Why do you think NZ clothing labels outsource their manufacturing overseas?
Money basically. It is more ethical and preferred to keep New Zealand labels NZ-made but unfortunately, in this industry, it sometimes has to be done if you don't want to be charging mega bucks to retail your clothes. New Zealand has lost a lot of its manufacturers over the last few decades due to its competition in Asia, etc. However we would love to stay NZ-made as long as possible.
What could the Government do to help clothing labels keep it in NZ?
The Government could help support local manufacturers in these hard economic times to keep the businesses up and running. It comes down to supply and demand, basically. The fewer manufacturers there are in NZ, the more they can charge and therefore the appeal of going offshore becomes greater.
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