Physical Address: State Highway 6, Kingston 9748, Central Otago
Operating Since: Established in 2004
What are you all about?When creating our womenswear collections, we take a disciplined approach. We like to create well-cut, wearable garments that capture attention with clever detailing; pieces that are timeless and will still be in your closet for ten years. It can be hard to create garments that are creative with a point of difference but yet commercial enough to sell - it’s a fine line. I feel it depends on whether or not you like creating commercial simple clothes or living a more complicated life! I feel fashion needs more creativity – it is often as though the main focus is on wearablity, which is most definitely important and is the lucrative part of the industry; however the art aspect should not be lost in the process. At the end of the day we are not fulfilling a utilitarian function, we are extracting the unique remnants of an artist's imagination that marks the current movements and influences of our culture. We are creating something that should spark curiosity.
Who makes your clothes?
We use a local CMT factory in the South Island and skilled outworkers – it is nice to be able to have strict quality control and a close working relationship with the manufacturers. Everything is NZ-made, including accessories – all jewellery is handcrafted by local jewelers and artists.
We use a local CMT factory in the South Island and skilled outworkers – it is nice to be able to have strict quality control and a close working relationship with the manufacturers. Everything is NZ-made, including accessories – all jewellery is handcrafted by local jewelers and artists.
Who sells your clothes?
We wholesale to 8 stores nationwide & have just launched an online boutique which we are hoping to build on overtime.
We wholesale to 8 stores nationwide & have just launched an online boutique which we are hoping to build on overtime.
What price range are your clothes in?
Anywhere between $90- $500. Sometimes a fully lined woollen coat may exceed this; with handcrafted metal detailing on a lot of the garments, this can make things a little more expensive but unique!
Anywhere between $90- $500. Sometimes a fully lined woollen coat may exceed this; with handcrafted metal detailing on a lot of the garments, this can make things a little more expensive but unique!
Why do you think NZ clothing labels outsource their manufacturing overseas?
At the end of the day I believe it all comes down to cost – this mainly only works for mass produced lines.
At the end of the day I believe it all comes down to cost – this mainly only works for mass produced lines.
What could the Government do to help clothing labels keep it in NZ?
Encourage New Zealanders to buy NZ-made & to advertise and educate people on the importance of supporting our skilled workers, designers and manufacturers. Reintroduce a Buy NZ Made campaign supporting the fact that eventually if everyone is forced to move offshore, the trade in NZ will drop and where will we be left?!
Encourage New Zealanders to buy NZ-made & to advertise and educate people on the importance of supporting our skilled workers, designers and manufacturers. Reintroduce a Buy NZ Made campaign supporting the fact that eventually if everyone is forced to move offshore, the trade in NZ will drop and where will we be left?!
Anything to add?
It is great to see clothes that are ten years old and people are still wearing them It's an old-fashioned idea that we build things to last and I think we should all take a lot of pride in that and hold onto it for as long as we can and for further generations.
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