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Operating Since: 2008
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| Cat's daughter Charlie in a Buttonlove dress |
What are you all about?
Buttonlove is a New Zealand made baby label.
What kind of clothes do you make?
High quality clothing for babies and toddlers. Buttonlove garments are fashion forward as well as functional. I like to use natural fibres such as cotton and merino fabrics.
Who makes your clothes?
I use Bobby-Lee Wadsworth to make up my samples then I spread out the production between her and my manufacturer Stitch Perfect. It is very important to have people you can relate to, as well as delivering the high standard that Buttonlove is known for.
Who sells your clothes?
I have stockists all over New Zealand from little boutiques to the bigger department stores.
Can we buy them online?
Yes, on my website as well as some of my stockists' websites.
What price range are your clothes in?
$30 to $85; it depends on the season as well because merino is more expensive than cotton.
Why do you think NZ clothing labels outsource their manufacturing overseas?
The cost is so much cheaper than producing the same garments here in New Zealand. Saying that, the product is never as good & you can't oversee the process and quality control.
What could the Government do to help clothing labels keep it in NZ?
They need to help new businesses that are trying to get off the ground, especially those that create jobs here in NZ. We need to keep manufacturing in this country and create work for the many talented people we have here. I think the Government could bring in some kind of tax break for staying NZ-made.
Anything to add?
Buttonlove is proud and committed to stay a New Zealand made label.
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