Physical Address: 180-182 Stoddard Road, Mt Roskill, Auckland
Operating Since: 1958 (Operating as Sonny Elegant Knitwear)
SABATINI was started in 1991 under our parent company, Sonny Elegant Knitwear.
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| Margi and Tony Milich Creative & Managing Director |
What are you all about?
What kind of clothes do you make?
The SABATINI feeling is for a sexy naturalness and designed for women who want easy-care knit dressing. Distinctive colour palettes and intricate fabric design content are an integral part of each collection. Many of the yarns used are combined for originality & are sustainable eco-friendly derivatives. With this foundation, our company has evolved into a highly successful international fashion label; exporting directional and creative designer knit fashion all over the world.
SABATINI's reputation centres around a Made in New Zealand philosophy with each garment hand cut, hand linked & hand finished for quality in leading edge knit design.
Who makes your clothes?
We have our own on-site Knitwear Factory where both the fabric and garments are designed and manufactured right from raw materials.
Who sells your clothes? Can we buy them online?
We sell to various boutiques, currently focusing on the NZ and Australian markets, as well as having our own E-boutique.
Why do you think NZ clothing labels outsource their manufacturing overseas?
3 years or so, it became quite popular for brands to outsource manufacturing because of the benefits of good quality at low prices. As well as this, there has been a gradual loss of the older, skilled workforce in New Zealand; which forces brands to source better quality elsewhere. I think this is what initially sent a lot of manufacturers overseas. In the last year, however, this has changed; there have been a lot of price increases overseas, lessening the benefits.
What could the Government do to help clothing labels keep it in NZ?
When the Government introduced the free trade agreement with China, it seems they have essentially given up trying to keep manufacturing in New Zealand. With this policy in place, it is very hard to compete with locally made goods, which is a shame.
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