Saturday, June 11, 2011

Organic Baby

www.organicbaby.co.nz
facebook.com/organicbaby
Physical Address:  127 Jackson Street, Petone, Wellington
Operating Since:  2008


Lianne Earles
What are you all about?
Our focus is on natural fibres, predominantly organic cotton and merino.  Our preference is to stock NZ-made over imported labels where possible.  We also stock preloved clothing in keeping with our whole eco-friendly philosophy.


What NZ-made labels do you sell?
APT Creationz, Buttonlove, Bev Lees, Nettle & Wolf, Strawberry Jam and locally-made knitwear.  Our organic cotton label, Pureborn Organic is NZ-designed but, for practical reasons, grown and manufactured in India.
We also stock NZ-made accessories - beanies, bibs, baby wipes, shoes, nappy bags, wooden teethers and toys, etc.


Can we buy them online?
Yes, you can buy them online!


Do you have your own label?  Who makes your clothes?
We don't manufacture any of our own clothing but we do have a very sweet "kiwi" bodysuit in organic cotton which is screenprinted locally using water-based inks.


What price range are your clothes in?
From $15 for an organic cotton beanie to $79 for knitwear.


Why do you think NZ clothing labels outsource their manufacturing overseas?
It is cost and price driven.  Many clothing labels manufacture overseas to simply keep their prices at a level customers are prepared to pay.  We have stocked beautiful NZ-made ranges which just haven't sold until end-of-season clearance.  It's sad.


What could the Government do to help clothing labels keep it in NZ?
It's a difficult situation.  If the economy was in better shape and wages were higher, more people could afford to choose NZ-made over shopping at the chain stores where everything is made in China.  
I think more support should be given to small businesses and there should be financial incentives to stay NZ-made.  Introducing higher tariffs and duties on imported goods would slow the flood of imported goods.

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